THIS IS HOW MOSCHINO DID VIRTUAL FASHION WEEK

Eclectic luxury fashion house Moschino dropped its Spring Summer 2021 collection for Milan Fashion Week this year – and it was a little weird.

Obviously, the circumstances are unforgiving; designers and directors in the fashion realm had the extent of their creativity tested in these last few months as everyone scrambled to put on Fashion Week without risking the health and safety of each person involved. Perhaps no one did it better than Moschino’s creative director, Jeremy Scott.

Back in September, both American Vogue and CNNStyle featured small peeks on their Instagram into just what exactly Scott had up his sleeve, and it turned out to be puppets.

Marionettes, actually, and each one was made specifically as typical fashion shows’ front-seaters and top models. In the official video that you can watch here, you can clearly see the likes of Anna Wintour (Editor-in-Chief of American Vogue), Hamish Bowles (International Vogue Editor-at-Large) and even supermodel Bella Hadid as miniature people in miniature clothing.

The show was titled “No Strings Attached” and featured a rather cringey opening as Jeremy Scott spoke with two marionettes, one of whom wearing a t-shirt that said, “I don’t speak Italian but I do speak fashion.” An American fashion designer, Scott poked fun at himself for the fact that he works for an Italian fashion house but can’t speak Italian.

The collection itself was rather tame; displayed in a miniature set with baroque french wall panels and neutral interiors, the clothing seemed a little more classic than the usual hyperbole that often is Moschino. If you’re familiar with the brand at all, you’ll recognize any purse that resembles (quite literally) an entire baguette as a casual Tuesday for the brand. 

The show was live streamed on YouTube on September 26th, and officially debuted this past week at Milan Fashion Week.

Scott’s creativity received plenty of praise. While the thought of putting on a puppet show in place of a runway might not seem like a good idea (and granted, the marionettes are somewhat creepy), the show actually turned out very nicely and many are referring to Scott as a genius.

In a time of such turmoil, the brand successfully put on virtual Milan Fashion Week in true Moschino fashion.